This article is targeted at those who do not use social media, or have never understood the huge potential is can bring to your business and its online image.
Did you know that over 40 million people in the UK use social media, with the most popular platform being Facebook? Facebook has over 2 billion global users. To the common man, Facebook is nothing but a website to talk to friends and upload pictures of your holiday or new dog. The common man is wrong.
Facebook is a business platform, its entire purpose is built around keeping you on the platform for as long as possible so that you see as many adverts as possible. It's that simple. This applies to all social media platforms, especially Youtube.
So why does your business need to be on social media?
Access to the majority of the UK population - What other form of traditional advertising or marketing gives you absolutely free access to 60%+ of the UK population? This is the power of social media platforms. If you're company is not online and is not building a following to promote its services to, then rest assured your competition is.
Paid advertising - Yes, your business can reach out to its followers on Facebook for free, and sure your followers may share what you post to their friends, but the power of any business is targeting the right customer. Facebook and other social media sites allow you to precisely target who you want to sell your product or service to. When I say 'precisely target', I'm being serious. Facebook allows you to target its users down to their geographic location, gender, age and interests.
Increasing brand awareness - How on earth are people going to know your business if it does not make its online presence known? Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.
Increase web traffic - I can speak from this with experience. With very little knowledge of websites, SEO and how to generate traffic, I was able to direct tens of millions of website hits over several years all from sharing links to my 6 figure Facebook following. I was not selling a product or service to these website visitors, but imagine if that many people visited your website that did sell a service. It's not rocket science to figure out that more website traffic = more leads.